Why Cipangu for Product Development?

A Focused Practice Area.- We focus in devices that function at the edge of the network. Given the speed of development and the complexity of technology, this allows us to keep knowledgeable on the technologies relevant to this area.

Monitor Technology Developments. – New components from major manufacturers – such as Texas Instruments, Nordic, Freescale, Atmel and Arm – set new functionality standards while new pricing for existing components  allow richer functionality opening new possibilities. Our designs leverage new developments.

Systems Approach. – A device is not just a device, it has to integrate with other devices in a whole ecosystem that delivers value to its user. We do not only design devices, we design whole system architectures and services to meet end-user requirements.

User Interaction.- Know-how to develop devices that interact effectively with the user, despite limited processing capabilities. Understand that the interaction with the user has to be coherent across the device, laptop, mobile phone and processing back office.

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A Well Defined Practice Area

We focus in devices that function at the edge of the network. This allows us to keep knowledgeable on the technologies relevant to this area. Given the speed of development and the complexity of technology, focus remains the only way to acquire depth.

 Monitor Developments in Key Technology Areas

We continuously monitor what is available from electronic component manufacturers.

New components often define new price and functionality set-points, which have direct impact on the kind of devices that can be cost effectively deployed. Existing components at new pricing allow the extension of established products to the edge of the network opening new revenue possibilities.

We are up to date in the latest from prime suppliers, such as Texas Instruments, Nordic, Freescale, Atmel, Arm and other industry leaders.

Market Insight

We monitor market trends and developments to maintain a solid understanding of its requirements and opportunities.

From the macro trends, we look at the tectonic plates – where is the proverbial ‘market iceberg’ moving? What new trends are evolving? This allows us to fit new product concepts with evolving trends.

We drill down, analyze markets and user needs/desires as a tool to help us interpret trends and translate requirements into real designs.

We look at individual user cases not as statistical samples, but as a model that shows what a product should do. We look for the unique value proposition for every use case.

Monitor Research

We monitor research in key areas.   It used to take 10 years for academic research to have an effect in the market. Nowadays, the time window is shorter and often researchers have a strong practical orientation which makes for more practical and actionable research.

Current areas of interest include Optical Sensing, Electro-physiology, Precision Agriculture and Micro Climate Manipulation and Fuel Cells.

Bare Minimum Implementable Product

We use a Zen like approach to design. We strive for simplicity – What is the bare minimum that can be created and yet delivers the results?

We focus on the key functions required, diminishing complexity and capital requirements during product development.

Protect Intellectual Property

We have developed proprietary approaches that protect intellectual property when manufacturing prototypes and short runs off-shore.

Systems Approach

A device is not just a device, it needs to integrate with the end-user and other devices in a whole ecosystem that delivers value to its client. We do not only design devices, we design whole system architectures and services to meet end-user requirements.

Device Interaction

Know-how to develop devices that interact effectively with the user, despite limited processing capabilities. Understand that the interaction with the user has to be coherent across the device, laptop, mobile phone and processing back office.

Attention to Detail

We handle details from the start to the end, so product concepts are not based in the clouds but in implementable technologies. Power consumption, battery selection, communications protocols, integrated sensors. The most minimal detail is taken into account.

Getting it Built

We can coordinate short production runs domestically and overseas allowing the testing and fine tuning of the product at an affordable cost prior to committing to larger production runs.

We are passionate about bringing technology to day-to-day situations in a way that just works.